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Platform · Campaign Tracking

From the tagged link to the conversion, on one record.

Campaign context travels with each visit and event, so a conversion can be traced to the campaign that started the journey.

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Campaign Signal FlowSample data

Campaign Signal Flow

Campaign Signal Flow, sample data. Use the List view for a text version of the same relationships. Spring Sale campaign utm_source=spring/paid Landing: /spring-sale purchase event Conversion recorded Missing: thank-you event
  • Flow
  • Broken / missing
Pre-launch checksScore 78 / 100
Landing page loads and is indexablePass
UTM parameters valid and consistentWarning
Conversion event fires on thank-youFail
Primary CTA visible above the foldPass
Every arrow on the flow above maps to a step in the checks below.
The problem

Campaign data breaks at the seams.

The click is in one tool, the visit in another and the conversion in a third. Inconsistent tags make joining them unreliable.

  • Tags that drift

    Small naming differences create separate sources.

  • Journeys cut off

    The first campaign touch is lost by the time someone converts.

  • No pre-launch check

    Problems are found after the budget is spent.

How it works

One tag, one journey.

  1. Create a campaign

    Use governance rules to build compliant URLs.

  2. Visits carry context

    UTM parameters are stored with sessions and events.

  3. Check readiness

    Run pre-launch checks on the landing page and conversion.

  4. Review the campaign

    See visits, conversions and journeys per campaign.

Signals it reads

Context
  • utm_source, medium and campaign
  • Landing page and referrer
Quality
  • Governance collisions
  • Readiness results
Outcome
  • Conversions per campaign
  • Multi-session journeys
What you get

Intelligence you can act on, with the evidence attached.

Intelligence produced

  • A campaign list with tracked visits and conversions
  • Readiness scores
  • Governance findings
  • Journey views that include the campaign touch

Recommended actions

  • Fix collisions before launching
  • Re-run readiness after edits
  • Compare campaigns on conversions
  • Open the attribution view for credit across touches
Business impact

What changes for the team.

  1. Reliable joins

    Consistent tags keep every step of the journey connected.

  2. Fewer bad launches

    Pre-flight checks catch avoidable failures.

  3. Clear comparison

    Campaigns are compared on the same definitions.

  4. Handover-ready

    Readiness results can be shared by link.

Use cases

Who reaches for it, and why.

  • Performance marketers

    Keep tagging consistent at scale.

  • Lifecycle teams

    Attribute email and social touches.

  • Agencies

    Standardise campaigns across clients.

Keep exploring

Related capabilities, tools and reading.

FAQ

Questions people ask first.

Do I need to tag every link?

Tag any link you want attributed. Governance helps keep tags consistent.

Does it import ad spend?

No. Campaign performance comes from your own tracked visits and conversions.

Can multiple people share a workspace?

Yes. Workspaces support team members.

See what is moving your numbers.

Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.

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