Find the step where carts die, and whether mobile or a channel is worse.
For stores with short, high-volume journeys: locate the biggest leak in the funnel and check that the purchase event fires before you spend on traffic.
What makes Ecommerce hard to measure.
Drop-off between cart and checkout
The largest leak is rarely where the team is looking.
Purchase events that don’t fire
A checkout change can stop the purchase event and make good campaigns look bad.
Channel credit on short journeys
First- and last-touch tell very different stories for a one-session purchase.
Signals to collect
- Purchase and add-to-cart events with conversion values
- Funnel step retention by device
- UTM-tagged campaign visits
- Page-level conversion
Intelligence available
- Revenue Leak Finder and funnel leak scenarios
- Conversion Debugger for the purchase event
- UTM governance across campaigns
- Attribution comparison across models
Scope. Revenue views use the conversion values you send with events. The platform does not import orders or refunds from a store platform.
A typical week.
Send purchase events with a value
Run the Revenue Leak Finder on the funnel
Fix the leakiest step and record it as an action
Measure the change against its baseline
Outcomes
- A ranked list of leaks with scenario estimates labelled as such
- Trustworthy purchase counts
- Cleaner campaign comparison
Where to go next.
See what is moving your numbers.
Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.