One health score, and the ranked list of what is holding it back.
Growth Intelligence combines a rubric-based health score, a site-wide growth audit and campaign performance from your own tracking, then turns the gaps into a prioritised roadmap.
Growth System Map
- Flow
- Broken / missing
| Entity | Type | Related to | Relationship |
|---|---|---|---|
| Acquisition | Campaign | Landing | Flow |
| Landing | Page | Engagement | Flow |
| Engagement | Engagement / event | Conversion | Flow |
| Conversion | Opportunity | Retention | Flow |
| Conversion | Opportunity | Conversion event silent 40 min | Broken / missing |
Marketing data is plentiful; a clear order of work is not.
Every tool reports its own slice. Nobody owns the question of what to fix first across tracking, SEO, conversion and campaigns.
A score is only useful if you can see why it moved.
Slices, not a system
Tracking, SEO, conversion and campaign hygiene are usually reviewed separately.
No agreed order of work
Without a shared scoring rubric, priorities become opinion.
Scores nobody can explain
A number without its checks cannot be acted on or trusted.
From checks to a roadmap.
Connect tracking and add your site
One snippet feeds visitors, sessions, events and campaigns.
Categories are scored by rule
Each health category runs a defined set of checks with a published weight.
Findings are ranked
Impact, effort and pages affected decide the order, and the reasons are shown.
A roadmap is generated
Ranked findings become actions you can assign and later measure.
Signals it reads
- Tracking, SEO, conversion and campaign categories
- Email deliverability and landing-page checks
- UTM-tagged visits and conversions
- Campaign readiness results
- Lead scoring rules and lifecycle stage
- Identity graph links across visits
Intelligence you can act on, with the evidence attached.
Intelligence produced
- A health score with the checks behind each category
- A Growth OS audit across your site
- A campaign intelligence view from your own tracked data
- A ranked roadmap of fixes
Recommended actions
- Fix the highest-ranked finding first
- Assign roadmap items in the Action Center
- Re-run the audit and compare against your last score
- Set alerts on the metrics that matter
What changes for the team.
A shared order of work
Everyone sees the same ranked list and the reasons.
Score you can defend
Every change traces to a check that passed or failed.
Fewer blind spots
Tracking problems are caught before they distort every other report.
Progress you can show
Re-running the audit gives a like-for-like comparison.
Who reaches for it, and why.
Founders
Get a defensible answer to “what should we fix first?”
Marketing leads
Report progress against a consistent rubric each month.
Agencies
Start client engagements with a baseline audit.
Related capabilities, tools and reading.
Questions people ask first.
Is the score based on an AI model?
No. It is computed from defined checks and weights, so a change in score always traces to a change in a check.
Does it need my analytics data?
Site audits work from a crawl. Campaign and lead views use your first-party tracking.
Can I see what each category checks?
Yes. Categories list their checks and findings in the app.
See what is moving your numbers.
Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.