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Find out which content earns its place, and why.

Content Intelligence joins page-level analytics with landing-page scorecards and text analysis, so a page’s results and its likely causes sit together.

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Content IntelligenceSample data

Content Intelligence Canvas

Content Intelligence Canvas, sample data. Use the List view for a text version of the same relationships. /blog/attribution-guide Scarcity claim, no deadline Entity: competitor named Inbound link: industry roundup Comment cluster (3 similar) Scroll depth 38% Keyword: "attribution models" Opportunity: fix the claim
  • Observed change
  • Mentions
  • Links to
  • Supporting evidence
  • Targets keyword
  • Surfaces opportunity
PageSessionsConv. rateScorecard
/pricing2,1403.1%82
/features1,7601.8%64
/blog/attribution-guide1,2400.6%58

Scope, stated plainly. This combines page analytics, scorecards and text analysis. It does not generate content or predict how new content will perform.

The problem

Content reports say what happened, not what to change.

Page views alone reward what is popular, not what converts. Writers and marketers need results and reasons in one place.

Persuasion claims are also risky when they are unverifiable: a scarcity message without a real deadline erodes trust.

  • Popularity is not performance

    Traffic without conversion context misdirects effort.

  • Causes are separate from results

    A scorecard in one tool and analytics in another rarely meet.

  • Claims go unchecked

    Persuasion patterns are hard to audit by eye at scale.

How it works

From page results to the likely reasons.

  1. Track pages

    Sessions and conversions are attributed to each page.

  2. Score landing pages

    A scorecard checks conversion basics and lists findings.

  3. Analyse text

    Persuasion signals are detected, each with an evidence excerpt.

  4. Review sources

    Link intelligence classifies where content is referenced and by whom.

Signals it reads

Performance
  • Sessions and conversions per page
  • Entry and exit patterns
Quality
  • Landing-page CRO findings
  • Page type and structure
Language
  • Persuasion and sentiment signals
  • Source and entity classification
What you get

Intelligence you can act on, with the evidence attached.

Intelligence produced

  • Per-page performance next to a scorecard
  • Findings with severity and recommended fixes
  • Persuasion signals with quoted evidence
  • A source and entity view for linked content

Recommended actions

  • Rewrite the lowest-scoring high-traffic page first
  • Remove or substantiate an unverified urgency claim
  • Re-score after the change and compare
  • Log the change as an action to measure its impact
Business impact

What changes for the team.

  1. Effort follows evidence

    Edits go to pages with both traffic and weak scores.

  2. Safer messaging

    Unsupported persuasion claims are caught before publication.

  3. Repeatable reviews

    The same scorecard runs each time, so results are comparable.

  4. Content tied to outcomes

    Conversions sit next to every page.

Use cases

Who reaches for it, and why.

  • Content and editorial teams

    Decide what to update, merge or retire.

  • CRO specialists

    Prioritise landing pages by score and traffic.

  • Compliance-minded teams

    Audit persuasion language for unsupported claims.

Keep exploring

Related capabilities, tools and reading.

FAQ

Questions people ask first.

Does it write or rewrite content?

No. It reports results, scores and signals so you can decide what to change.

What is a persuasion signal?

A detected pattern such as scarcity or social proof, shown with the text it came from.

Can I compare pages?

Yes. Page performance and scorecards can be reviewed side by side.

See what is moving your numbers.

Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.

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