Know what competitors changed before it shows up in your numbers.
The platform captures the competitor pages you choose on a schedule, detects what changed, and scores movement across pricing, messaging, content and SEO, with confidence shown separately from severity.
Competitor Radar
- Competes with
- Observed change
- Surfaces opportunity
| Entity | Type | Related to | Relationship |
|---|---|---|---|
| Your Brand | Your Brand | Competitor A | Competes with |
| Your Brand | Your Brand | Competitor B | Competes with |
| Your Brand | Your Brand | Competitor C | Competes with |
| Competitor A | Competitor | /pricing | Observed change |
| Competitor A | Competitor | Homepage rewritten | Observed change |
| Competitor A | Competitor | New free-trial offer | Observed change |
| Competitor B | Competitor | Pricing page changed | Observed change |
| Competitor C | Competitor | Price lowered 12% | Observed change |
| Your Brand | Your Brand | Opportunity: match trial length | Surfaces opportunity |
Scope, stated plainly. Monitoring covers the public pages you add and runs on a daily or weekly schedule, not continuously. It reads page content and structure. It does not estimate competitors’ traffic, ad spend or rankings from third-party data.
Competitor research happens quarterly, so changes are found late.
A price cut, a new free offer or a rewritten headline is visible the day it ships, but nobody is looking that day. By the time it appears in your conversion rate, the cause is weeks old.
Manual checks also miss context: one rewritten button is noise, while a price drop plus a new offer plus new messaging is a strategy change.
Changes are invisible until they cost you
Without captures on a schedule there is no before-and-after to compare.
Volume looks like threat
Twenty edited buttons on one page are not twenty decisions. Scoring has to weigh breadth, not row count.
Findings stop at a screenshot
A useful finding becomes an opportunity, an action and a measured result.
From a captured page to a scored threat.
Add competitors and their key pages
Pricing, home and landing pages are the usual start.
Pages are captured on a schedule
Each capture is stored as a snapshot, so every change has a before and an after.
Changes are classified
Title, meta, headings, content, pricing, CTA, offer and form changes each carry their own severity and confidence.
A threat score is built from signal families
Pricing, campaign messaging, content, on-page SEO and momentum each contribute up to a cap, so one noisy family cannot fake a threat.
Gaps become opportunities
Where a competitor’s move meets a weakness on your pages, an opportunity is created for the Command Center.
Signals it reads
- Price changes, with direction
- Offers: free trial, discount, guarantee, free audit
- Call-to-action wording
- Form fields and submit text
- Page titles and meta descriptions
- Headings and body content
Intelligence you can act on, with the evidence attached.
Intelligence produced
- Before/after snapshots attached to every change as evidence
- A change feed with severity and a separate confidence level
- A threat level with the signals that produced it
- Competitor opportunities matched against your own pages
Recommended actions
- Review a competitor’s pricing move before your next campaign
- Answer a new offer with a planned experiment
- Send a change to the Action Center with an owner
- Measure whether your own metric moved afterwards
What changes for the team.
Earlier reaction
Changes are found on the next scheduled capture, not the next quarterly review.
Fewer false alarms
Scores need several signal families to reach a high threat level.
Traceable decisions
Each finding links back to the exact snapshots it came from.
Closed loop
Actions taken in response can have their impact measured against a baseline.
Who reaches for it, and why.
Product marketing
Keep positioning and pricing pages honest against what competitors are actually saying this month.
Growth teams
Spot a competitor’s new offer early enough to test a response.
Agencies
Give each client a monitored competitor set and a running change log.
Related capabilities, tools and reading.
Questions people ask first.
How often are competitor pages checked?
On a daily or weekly schedule per page. It is scheduled monitoring, not a live feed.
Does it show competitor traffic or ad spend?
No. It reads the public pages you add, and reports what changed on them.
How is the threat level decided?
Deterministically, from signal families with caps. The same input always gives the same score, and the signals behind it are listed.
Is any of this written by an AI model?
No. Detection, scoring and severity are rule-based, so results are repeatable and explainable.
See what is moving your numbers.
Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.