Benchmark against something you can inspect: a rubric, and your own history.
Scores are computed from defined checks, so a change in score always traces to a change in a check. Re-run them over time to see real movement.
Scope, stated plainly. The platform does not ship industry benchmark datasets or peer comparisons. Scores compare you with a published rubric and with your own past results, which is where change is attributable.
Peer averages flatter or discourage without explaining anything.
“Above the industry average” says little about what to do next, and the sample behind an average is rarely visible.
Your own trend, measured the same way each time, is a more reliable benchmark.
Opaque comparisons
Averages hide who is in the sample and how it was measured.
Scores that cannot be explained
A number is only useful with the checks behind it.
No like-for-like history
Without repeatable scoring, progress is anecdotal.
From a first score to a trend.
Run a scored audit
Marketing health, landing page, email deliverability and tracking health each have a rubric.
Review the checks
Each score lists what passed, warned or failed.
Fix and re-run
Recalculate on a schedule or on demand.
Compare against your history
See which categories moved and why.
Signals it reads
- Marketing health categories
- Growth score components
- SPF, DKIM and DMARC checks
- DNSSEC and CAA records
- Tag and event detection
- Business-event coverage
Intelligence you can act on, with the evidence attached.
Intelligence produced
- Scores with per-check detail
- Category trends over time
- Findings ranked by impact
- Shareable results for stakeholders
Recommended actions
- Target the lowest category with the biggest weight
- Re-run after each fix
- Set a target score per quarter
- Share results with the people who own the fixes
What changes for the team.
Explainable progress
Each point of movement maps to a specific check.
Honest targets
Goals are set against a rubric, not an unexplained average.
Quicker triage
The weakest category is obvious.
Consistent reporting
The same rubric each month keeps reports comparable.
Who reaches for it, and why.
Marketing leads
Report a stable set of scores to leadership.
Agencies
Show before-and-after scores for each engagement.
Operations
Track email deliverability and tracking health as hygiene.
Related capabilities, tools and reading.
Questions people ask first.
Do you publish industry benchmark data?
Not at this time. We compare you with a published rubric and with your own past results.
Can I trust the score?
Every score lists its checks, so you can verify why it is what it is.
How often can I re-run it?
On demand, and some modules recalculate on a schedule.
See what is moving your numbers.
Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.