Solutions · SaaS
See which channels bring people who activate, not just sign up.
For product-led and sales-assisted SaaS teams: follow visitors from the first campaign touch to signup and beyond, and find where the funnel loses them.
Challenges
What makes SaaS hard to measure.
Signups that never activate
A channel can look strong on signups and weak on retained users.
Long, multi-session journeys
People visit several times before converting, and last-touch reporting hides the first visit.
Fragile conversion tracking
A redeploy that renames a button silently breaks the signup event.
Signals to collect
- Signup and activation events sent with martech.track
- Multi-session journeys and channel transitions
- Cohorts by first source
- Funnel step conversion
Intelligence available
- Funnel and cohort reports on first-party data
- Attribution under five models
- Conversion Debugger for the signup event
- Real-time alerts when signup rate leaves its baseline
Workflow
A typical week.
Define signup and activation as conversions
Validate both with the Conversion Debugger
Compare cohorts by first source
Test a change as an experiment and record the decision
Outcomes
- Channel decisions based on activation, not signups
- Faster detection of broken signup tracking
- A recorded decision for each experiment
Relevant capabilities
Where to go next.
See what is moving your numbers.
Install one tracking snippet and start reading your own data. Or ask for a walkthrough first.